Amazon Consultancy Services AmzIncubator

The team at AmzIncubator have been selling on Amazon globally since 2008 as both retail vendors and sellers.

Having grown brands to 8 figures on Amazon, in 2016 we started to help other brands to be successful and through brands referrals and 80% client retention AmzIncubator has flourished and grown over 100 brands through our listing page optimisation, regional expansion and our Amazon PPC Service strategies.

Building an Amazon strategy for profitable Growth.

As a commercially focused Amazon agency we focus on building long-term, profitable, and sustainable growth strategies for ambitious brands.

Every plan we create is designed to be commercially viable, aligned with your budget, and built for lasting success, not short-term wins.

We don’t work with everyone; we partner with brands that value strategic growth, transparency, and long-term collaboration.

Read some of the nice things our partner brands say about us.

We don't want to be the biggest. Just the best.

Based in Hampshire on the south coast of the UK, and just under an hour away from London, we work with brands who are based locally, but also many that are outside of the UK. Location is not a barrier for us to make your brand successful on Amazon.

Our team of Amazon consultants use our proven formula's, driven by Amazon data, to formulate a strategy that will work for you and your brand. Whether you are a Founder or an established brand lets discuss building an Amazon stragetgy that works for you.

Meet the team

The hardworking team behind AmzIncubator

Amazon dinosaur retailing since 2008 on Vendor and Seller. Long suffering Southampton fan.

Ben Vallance

Founder

Dan started his career as a product designer before finding a passion for Amazon. A sucker for physical challenge and always in training for an event.

Dan Wadley

Director of Brand Success

Jake successfully launched his own brand on Amazon before joining the team to help manage client brands.

Jake Wheaton

Brand Manager

Lauren has a wealth of experience in consumer electronics and managing large scale Amazon catalogs. Often brings EJ (her pet Frenchie) to teams calls !

Lauren Curtis

Brand Manager

For someone who is almost permanently cold, Bali drinks a lot of iced coffee !

Bali Stanton

Junior Brand Manager

Jake heads up all technology and AI projects, solving business challenges with technology solutions. When not embedded in AI you will find him on the water windsurfing !

Jake Holmes

Fractional CTO

Pandora joined the team in 2025 during the AI revolution. By far the hardest working member of the team. Pandora never stops !

Pandora

AI Assistant

Get in touch with the team today to boost your Amazon success

Success stories

Don’t just take our word for it, with 80% client retention, we’re doing something right!

We have been working with AmzIncubator to manage our Amazon sales and marketing for 5 years, and they have completely transformed our business. The extensive experience in retail and knowledge of the Amazon marketplace is clearly evident and shines through in the strategies implemented and the results delivered. We are a small team and we see AmzIncubator as an integral part of our business and they fit right into our culture.

Colapz

David Fanin

AmzIncubator were recommended to us in 2020 long before we even had a product to sell. Even in those earliest of days they were able to guide us on our way to getting our first product to market. In 2021 we launched on Amazon in the UK, quickly followed by the USA and then Australia and in 2023 we have added a further 8 regions across Europe. AmzIncubator have been able to give us a clear growth strategy and through their research, and our knowledge of the sensory play market, we have added a further 22 successful SKU’s to our catalogue. In less than 4 years we have become a multi million selling brand on Amazon. AmzIncubator really are more than just an Amazon agency and we highly recommend working with them. Their experience in business means they are able to mentor us and guide us to taking the right steps in the evolution of our brand on and off Amazon.

Inspire My Play

Laura Tuck

We have been working with the team at AmzIncubator since 2018. They have helped us grow our Amazon and online business from zero to seven figures, through regional and product expansion. We have certainly had our challenges with Amazon in the last few years but we can rely on Ben and his team to step up and help us navigate these challenges. As well as Amazon they have been able to help us to develop other marketplaces such Ebay, B&Q, The Range as well help us to develop our own website.

Flexiborder

Katie Stubbs